TikTok is introducing a updated setting that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform announced that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This development aligns with a rise in AI content, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising channels on a competing service primarily display AI-generated videos. A considerable share of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently illogical or bizarre.
Our research shows that numerous viewers like content created using AI tools, from digital art to science explainers, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 million media items are uploaded to the platform daily, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the level of artificial media they watch by opening the topic control setting in the platform and choosing “AI-generated content”. Further subjects that currently be controlled under the filter include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its rules oblige content makers to label “realistic” AI-made content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the platform will now attach an “AI-made” label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m AI literacy fund for professionals and groups to create learning resources about ethical AI use. This program will support charitable organizations specializing in educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during controversy over plans to cut jobs for numerous safety staff in the United Kingdom. The company is set to cut hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by eliminating the most distressing content prior to it is viewed by staff. The company announced a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
